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Each quarter has 6 sprint cycles and each one follows the same pattern. As more and more sprint cycles are finalized, the team becomes more agile and processes turn easier and faster. The Website Optimization Roadmap has three themes, with three focus areas each. Every quarterly summit, the strategist selects a theme and a focus area.
LVMH Perfumes & Cosmetics growth driven by Sephora and Christian Dior - CosmeticsDesign-Europe.com
LVMH Perfumes & Cosmetics growth driven by Sephora and Christian Dior.
Posted: Sat, 29 Jul 2023 07:00:00 GMT [source]
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The insights gathered about visitors through GDD are shared with the sales and marketing teams (and vice versa). This can be beneficial to both parties to create better strategies and tactics. Because it’s built on assumptions and gut feelings about what your customers want–and what your website needs to deliver in order to drive results. And too often yields an expensive, underperforming website that won’t be touched again for years. You've probably put lots of time into designing your logo, tagline, and other marketing material, but have you looked at your website lately? Your brand's website is often the very first impression you make on prospects.
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The launch pad site includes the core elements necessary to support the business and engage users, such as a homepage, key pages, and basic functionality. It's not meant to be a fully-featured website but a foundation to build and iterate over time. We help growth-focused B2B companies plan, create, and deliver revenue-accelerating marketing strategies. Join hundreds of B2B businesses using creative, tech, and strategy crafted by the team at SmarkLabs. Growth-Driven Design (GDD) is a new approach to building a high performance website that is founded on data and analytics and designed with specific goals for improvement. It’s taking the traditional model of web design and flipping it on its’ head.
Stage 3: Continuous Improvement
Rather, your Launch Pad is the foundation on which to build and optimize from. Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Growth-Driven Design is an investment that produces reliable month-over-month growth.
Given its agile nature and accelerated launch process, the GDD methodology allows you to launch your websites fast – an average of 48 days less than traditional web design methods. This allows you to get the ball rolling and see your return on investment (ROI) sooner. It’s the first place people go to when they want to find out about your products or services. In fact, a website that’s designed and built effectively can act as your “best salesman” – answering important questions and nurturing leads.
Is There a Growth-Driven Design Process?
It sets clear expectations, it brings a sense of clarity to the long-term vision of the website and it also helps to measure, communicate and take action on the progress your team is making. This early version of your new site is designed to enable further additions (iterations) down the road. The elements of this early site will include those site features designed to enable customer interaction and gather important customer data—for example, contact forms, calls to action (CTAs), landing pages, and downloadable content. The chosen theme is ‘Optimize’, and the focus area is ‘Usability.’ During each sprint cycle, the team works together to improve the onboarding process of new members on the site. Along the way, they learn from the process, and finally, they transfer their learning to other departments in the company.
A better solution for those who want the benefits of GDD but do not have the top designer talent is to outsource with a partner with this experience. GDD illuminates areas for improvement, allowing you to stay ahead of the curve in new technologies and establish yourself as a forward-thinking industry leader with dynamic site features and offerings. Publish this information you've learned about your users in a central location for everyone within the organization to take advantage of. Having a structured system for publishing your findings is also a great reference for the future if you ever need to look for trends or look up previous experiments.
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Review previously completed action items to see if you can find any patterns about your users. If you’ve ever been involved in a website redesign project, it’s likely that you did not fully enjoy the process. The reason that we’ve come to accept the fact that a website redesign is one giant headache is because of the approach we take to build them. The traditional website redesign process can be filled with systemic risk and headaches.
Functionality is also another major factor to consider, however, it’s vital that the website you’re designing looks both professional and appealing to your ideal customers. Think about using simple designs with easy navigation to avoid confusing users. It all comes back to the tools that will help drive business growth. While it can be committed to be trigger-happy and pick what you are comfortable with yourself, make sure you’re opting to use and invest in tools that will prove to be the best solution for overall company growth. An important tip to take into consideration is that you should commit to a theme for a minimum of three months.
Understanding the metrics necessary to keep a website vibrant is essential. Companies unable to maintain the regular revision that customers expect today should consider outsourcing their design to a qualified agency. These changes don't occur in a vacuum but are driven by ongoing data analysis.
Many traditional website designs put a premium on visual elements without focusing on how well the site is actually producing results. GDD, however, is centered on producing real, tangible results through careful analysis of user interactions and ongoing testing and research. Take time to review what you’ve learned from each completed action item and brainstorm how this may be useful for others.
"A good rule to follow is to pick fewer items and do them well. So if you complete them early, you can go back and implement more rather than picking too many and doing them poorly." "The websites that perform the best aren’t built overnight. And they aren’t only updated every few years." Let's take a quick look at how Growth-Driven Design works and where you can get access to a free GDD Certification full of training, templates, tools and a slack community. Just as your business grows, adjusts, pivots, and changes, so to must your website. You also meet with a marketing coach to ensure alignment between sales, marketing, and your website. Quickly build a website that looks and performs better than what you have today, but is not a final product.
You will be identifying the most important items to prioritize based on your website goal. GDD is also referred to as Conversion Rate Optimization (CRO) or Iterative Design. Your new website might look amazing on a desktop, but it needs to look just as attractive on a mobile device. It can be argued that users are going to be more prone to using their phones to browse your website rather than desktop, so leaving that good impression is vital. Make sure the text is easy to read, nothing is clunked together and keep the design in mind. If it doesn’t look good, those mobile users won’t hesitate to click exit.
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